Simon Kaplan is a World War II veteran and recipient to numerous medals including the Purple Heart Simon Kaplan has proven himself on the battlefield and in business world. The core values of honor, loyalty, truthfulness, commitment and dedication have defined his life and career. Mr. Kaplan, chief executive officer of Crest Furniture Inc., dba Value City Furniture of New Jersey, founded the retail furniture company in 1971.

Under his leadership, what started as a single store has expanded to include ten retail locations and eleven Ashley Home Stores. Throughout the years, Mr. Kaplan has executed a strategic plan committed to steady profitable growth. In addition to overseeing all aspects of the business, he serves as a mentor to his associates and fosters an environment of success. “One constant goal is continuous improvement!”